Barriers of cross-cultural interactions according to the research findings
Streszczenie
Transnational corporations (TNCs) are companies that encounter cultural
barriers by their very nature. According to one of many definitions TNCs are
entities that face the challenge of managing complex multi-environment
system of multiple societies to balance sufficient unity and flexibility to adapt
to varying circumstances [Westney D.E., Zaheer S. 2003, pp. 349-350]. To
achieve their goals TNCs need, among other things, to overcome cultural
barriers in managing foreign subsidiaries. Thus developing knowledge in this
area is significant. There is a necessity to label major types of cultural barriers
in theory and practice. Hence, this article presents a brief description of major
problems in an intercultural setting with emphasis on the research findings in
this matter. These are the aims of this thesis. At the same time, field researches
that concentrate on cross-cultural issues in foreign subsidiaries, cultural barriers
especially, are relatively rare.
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