The analysis of factors influencing the choice of the methods in the statistical analysis of marketing data

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1995_Walesiak_Statistics_in_Transition_no_2.pdf (280.03 KB)
Authors
Walesiak, Marek
Date
1995
Journal Title
Journal ISSN
Volume Title
Publisher
Statistics in Transition, June 1995, Vol. 2, No. 2, pp. 251-254.
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Abstract
The paper presents the discussion on the influence of the different factors on the choice of the methods in the statistical analysis of marketing data. The most important factors are: a) the goaI of marketing research, b) the number or variabIes, c) the answer to the question whether the dependent variable can be distinguished, d) measurement scales of variables, e) the number or observations in a sample, f) the funds available to conduct the marketing research.
Description
Keywords
measurement scales    marketing research    statistical data analysis
Citation
URI
http://depot.ceon.pl/handle/123456789/1054
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Artykuły / Articles