Is authenticity really Important? The case of archaeological festival visitors
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Is authenticity realy important _ EA02_full_paper.pdf (216.78 KB)
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2016-07
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EATSA
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Abstract
the article presents the empirical research results of the authenticity perception of archaeological festival visitors and its connections with the general assessment of the festival. the study was conducted among visitors of XV archaeological Festival in Biskupin (Poland). three types of authenticity were distinguished: objectivist/essentialist, constructivist/negotiated and existential. as a result of the survey conducted among visitors (n = 405) four hypotheses were verified. no association was found between socio-demographic characteristics and the perception of authenticity. the influence of authenticity importance on authenticity was found. the author also found the association of authenticity perception with the quality assessment of the festival, and association of the overall quality assessment with visitors’ behavioural intentions.