Political perspective on technology alliances – the cases of Microsoft and Google

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JEMI_Vol_8_Issue_1_2012_Article_1.pdf (372.46 KB)
Authors
Klicewicz, Krzysztof
Date
2012
Journal Title
Journal ISSN
Volume Title
Publisher
Wyższa Szkoła Biznesu - National Louis Univeristy
License
Creative Commons License
Creative Commons Attribution-NonCommercial-ShareAlike 3.0 Poland License
Abstract
The article presents technological alliances as political activities, helping establish coalitions, co-opt supporters and eliminate rivals. Using the example of Microsoft’s and Google’s partner ecosystems, it discusses specific partnership techniques and their relevance for technology companies. The article offers a rich picture of developments of Microsoft Windows and Google Android platforms, combined with the steps taken by both companies to ensure support from partner firms. The effectiveness of financial, marketing and technological incentives as well as of deterrents depends on expected outcomes (such as: decreasing transaction costs, creating lock-ins, stimulating innovativeness or restricting development of competitive products) and technology life cycle stages. The article helps shape partnership strategies and optimize investments, needed to motivate and control partners.
Description
Keywords
technological alliances    partners management    political perspective    Microsoft    Google
Citation
Klincewicz, K., Political perspective on technology alliances – the cases of Microsoft and Google. Journal of Entrepreneurship, Management and Innovation (JEMI), 2012, vol. 8, nr 1 : Technology Entrepreneurship. Ed. by M. Gancarczyk, s. 5-34
URI
https://depot.ceon.pl/handle/123456789/14235
Belongs to collection
Artykuły / Articles