Streszczenie
In this paper, the author describes the cultural and technological context of
visual literacy, resulting from the specificity of the evolutionarily expanding
culture of image and the development of the information society, in the context
of the concept of transliteracy. It presents the results of pilot studies of Polish
university students for specific visual skills. Comparative material for research
tasks of the prepared project “The legitimacy of visual literacy in the process of
education” is a set of visual literacy (Visual Literacy Competency Standards for
Higher Education, 2011) developed in academic and scientific environments in the
USA (The Association of College and Research Libraries, ACRL).