Words Mean. Words Look. Words Sell (Themselves)
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06 Małgorzata Bortliczek.pdf (241.12 KB)
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Date
2016
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Volume Title
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Wydawnictwo Uniwersytetu Śląskiego
Abstract
An article entitled Words Mean. Words Look. Words Sell (Themselves) focuses on three issues: dominance of the use of English loanwords over attempts to create their Polish equivalents (as a result of which a product, a process, an event, or an artefact promoted by the English-speaking culture is adopted together with its name), a trend whereby words (and titles composed of words) become images (through a choice of font, a non-standard use of lowercase and uppercase letters, or an inclusion of non-letter characters, e.g. parentheses), and ascribing to words present in micro-acts a promotional function, advertising the entire product – a text. The trends discussed in the article are not new, but it is their intensity level that is new.
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Citation
Małgorzata Bortliczek, Words Mean. Words Look. Words Sell (Themselves), [in] International Journal of Research in E-learning, Vol. 2 (2), 2016, Editor-in-Chief Eugenia Smyrnova-Trybulska, Published by Wydawnictwo Uniwersytetu Śląskiego, Katowice 2016, ISSN 2451-2583 (print edition), ISSN 2543-6155 (Online), p. 92-103.