Mind Maps in Elearning Course Development
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03 Mind Maps in eLearning.pdf (221.42 KB)
Authors
Date
2013
Journal Title
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Volume Title
Publisher
Studio NOA for University of Silesia in Katowice
Abstract
The paper describes the development life cycle of an eLearning course called The Internet marketing. The issue of the Internet marketing is extensive and complex. Some of its areas are design, development and editing of business websites, search engine optimization (SEO), social media marketing, mobile marketing, e-business, e-commerce and e-shopping and also marketing research and analyses. Partial components of the Internet marketing are interconnected. We use mind maps in the course design. They represent not only partial areas and elements of the Internet marketing but also semantic links between them. The eLearning course is especially intended for small and medium enterprises. Owners and managers of these companies appreciate the opportunity of distance learning. The Kirkpatrick's four-level evaluation model was used for the quality assessment of the eLearning course of the Internet marketing. Above all, the participants greatly appreciated the use of mind maps that help them understand the complicated structure of the Internet marketing.
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Citation
Kapoun Pavel, Kapounová Jana, 2013: Mind Maps in Elearning Course Development, [in] E-learning & Lifelong Learning. Monograph Sc. Editor Eugenia Smyrnova-Trybulska, Studio Noa for University of Silesia in Katowice, Katowice-Cieszyn, pp. 55-68. ISBN 978-83-60071-66-3.