Factors Affecting Credibility of e-Shops in Poland

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FCMS-Garnik-Factors_affecting_credibility.pdf (194.52 KB)
Authors
Garnik, Igor
Date
2006
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Publisher
Publishing House of Technical University of Poznań
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Abstract
This paper presents main problems concerning e-commerce development in Poland and in other countries of Eastern Europe, in particular, links between a consumer’s trust and the cultural background in the region. The first results of a pilot study being a part of the author’s research project are presented in the paper. As they show, factors affecting credibility of e-shops are strictly related to usability, reliability, functionality and efficiency of the websites – the crucial issues of user interface quality models.
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Keywords
usability    user interface quality    credibility    trust    e-commerce    internet
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URI
https://depot.ceon.pl/handle/123456789/2631
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Artykuły / Articles