Skuteczna implementacja strategii z wykorzystaniem europejskiego modelu koncepcji Balanced Scorecard
Streszczenie
The problem of strategies lacking realisation is becoming the area of new challenges
for present-day companies. European model of Balanced Scorecard, based on goals and
initiatives that take into consideration varying points of view of a given company's
stakeholders, is becoming an interesting proposal for managers willing to boost strategic
effectiveness of their company. A well-designed BSC increases the transparency of the
company's priorities, indicates the necessity of measuring the implementation of the most
important initiatives and goals and finally, it exerts influence on the increased degree of
implementation of strategic aspirations, vision and mission of a given company