The Implementation Of Loyalty Forecast Model In Identifying Key Clients Of An Enterprise

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Authors
Michalska-Dudek, Izabela
Date
2013
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Volume Title
Publisher
SZCZECIN UNIVERSITY PRESS
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Abstract
The hereby paper discusses the concept of clients’ loyalty probability forecast model, which may be used in the process of establishing an optimum portfolio of clients by means of identifying and selecting key clients of an enterprise. The verification of sug-gested model correctness in the process of consumer loyalty establishment will be per-formed based on a selected Polish travel office operations.
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Keywords
verification of clients loyalty forecast model accuracy based on empirical data from selected tourism organizer.    model of clients loyalty forecast    MLP neural network method    key client    clients portfolio
Citation
Michalska-Dudek I., The Implementation Of Loyalty Forecast Model In Identifying Key Clients Of An Enterprise, "University of Szczecin Scientific Journal No 780 Service Management vol. 11", 2013, pp. 35-51
URI
https://depot.ceon.pl/handle/123456789/3089
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Artykuły / Articles