Cooperation and Competitiveness of a Tourism Area
Abstract
The current tourism market is a highly competitive market. To effectively
compete in this market with other tourist areas it is necessary to focus on
developing appropriate methods for efficient management of tourist reception
areas. It appears that the management in tourism destinations and tourist
regions should be based on the public - private partnership model and on
cooperation of businessmen in creating a regional tourism product. Only such
cooperation can lead to gaining the effect of synergy in the tourist market.
The synergy effect, however, will increase the competitiveness of destinations
on the tourist market.
The aim of this paper is an indication of the benefits of tourism subjects
cooperation as an act contributing to the improvement of the competitiveness
of the tourist reception area.
Collections
- Artykuły / Articles [16161]
Using this material is possible in accordance with the relevant provisions of fair use or other exceptions provided by law. Other use requires the consent of the holder.