Recruitment of Generation Y Employees by Means of Social Networks
Oglądaj/ Otwórz
Data
2013Autor
Kucharova Mackayova, Veronika
Kal'avska, Anna
Sirotiaková, Mária
Metadane
Pokaż pełny rekordStreszczenie
In this chapter the authors deal with the latest trends in the process of
employees´ recruitment based on application of possibilities provided by the modern
informative and communication technologies (ICT). ICT substantially change the shape
of world people were accustomed to. Due to their massive development different areas of
lives, e.g. personnel work and employees´ recruitment get an impersonal or virtual form.
ICT mostly influence the way of life of younger generations (i.e. Y generation or
Millennials generation) since they grew up in mutual connection with them and consider
them as a natural part of their personal and working life. The authors use the secondary
data of Statistical Office of the Slovak Republic concerning ICT utilization in Slovak
households and the results of analysis of Institute for Public Affairs concerning the social
networks in Slovakia. The authors use primary research to identify the relation of Y
generation towards ICT modern mediums. They point out possibilities to address potential
employers from this generation by companies by means of social networks they prefer.
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