Diversity Management as a Condition for the Success of a Business Organization

Abstract
Globalization and the era of the new economy involve irreversible economic, but also social and civilization changes. New generations are different from their predecessors in an unprecedented way, and these changes are quite abrupt, often antagonizing their representatives. At the same time, people migrate for a better life to countries that promise prosperity. Societies are becoming more heterogeneous, but it is not tolerance, but aversion to new citizens that grows there. Women want to be independent and therefore enter professional areas that for ages have been reserved for men, yet they still have to overcome numerous social stereotypes and barriers. People at risk of social exclusion are the last to be considered as job candidates. These are just several elements of the mosaic – the question is how to put them in order? The concept of diversity management seems to be the answer. The purpose of this article is to show how the above-mentioned concept can contribute to the success of a business organization.
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Citation
E. Kowalczyk, Diversity Management as a Condition for the Success of a Business Organization, in: ed. A. Malina, R. Oczkowska, T. Rojek, Knowledge - Economy - Society. Challenges of the Contemporary Management, Cracow University of Economics, Cracow 2013