Browsing by Affiliation "Aarhus University, Department of Management, Denmark"
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Freemium Business Models as the Foundation for Growing an E-business Venture: A Multiple Case Study of Industry Leaders (Wyższa Szkoła Biznesu - National Louis Univeristy, 2015)In e-business freemium business models have become legitimate. However, current research provides little insight on how the free and premium offering should be employed to lead to growth and success in the long run. The ...