Przeglądaj według afiliacji "Department of Anatomy, Histology, Forensic Medicine and Orthopedics, “Sapienza” University"
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Neurophysiological Tools to Investigate Consumer’s Gender Differences during the Observation of TV Commercials
(Hindawi, 2014)Neuromarketing is a multidisciplinary field of research whose aim is to investigate the consumers’ reaction to advertisings from a neuroscientific perspective. In fact, there are high hopes that neuroimaging technology ...