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    • Neurophysiological Tools to Investigate Consumer’s Gender Differences during the Observation of TV Commercials 

      Vecchiato, Giovanni; Maglione, Anton Giulio; Cherubino, Patrizia; Wasikowska, Barbara; Wawrzyniak, Agata; Latuszynska, Anna; Latuszynska, Małgorzata; Nermend, Kesra; Graziani, Ilenia; Leucci, Maria Rita; Trettel, Arianna; Babiloni, Fabio (Hindawi, 2014)
      Neuromarketing is a multidisciplinary field of research whose aim is to investigate the consumers’ reaction to advertisings from a neuroscientific perspective. In fact, there are high hopes that neuroimaging technology ...