Przeglądaj według afiliacji "Gdansk University of Technology, Faculty of Architecture"
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The Corporate Museum: A New Type of Museum Created as a Component of Marketing Company
(Common Ground Publishing University of Illinois Research Park, USA, 2014)A new type of museum appeared – the corporate museum. The museum institution in this instance has been used as a new marketing device for building corporate identity strategies. Their inception is not based on the existing ... -
Economy and architecture. The role of architecture in process of building the economic potential of space.
(Humanities and Social Sciences Review, 2012)For centuries architecture and the architectural objects constitute the characteristic landscape’s elements of the particular land or region. They were a vivid illustration of the given culture’s achievements, they constitute ... -
Expo Pavilions As Expression Of National Aspirations. Architecture As Political Symbol.
(DAKAM Publishing, Istanbul, 2013)The World‘s Fair since their beginning served as an international presentation of goods and achievements of particular nations and all the same became the résumé of global development. Independently from the actual political ... -
Marketing Strategy – Space as a Product. Architecture as a Marketing Device
(AV consulting o.s., 2012)Spending time in our everyday Urban environment do we ever think how a particular architecture influences the economic value of that space? Space has its measurable financial value. From the economic point of view a place ... -
Modernist, 1920's and 1930's Industrial Architecture of the Port of Gdynia - in Search of an Aesthetic Language for Utilitarian Buildings of the Polish Gateway to the World
(2017)The purpose of the article is to present the results of the research on the aspects of the Port of Gdynia modernist architecture aesthetics. Its construction was one of the two major projects carried out in the interwar ...