Przeglądaj według afiliacji "Kozminski University"
Wyświetlanie pozycji 1-20 z 23
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Analiza podejść do zarządzania wartością klienta. Próba systematyzacji
(Wydział Nauk Ekonomicznych i Zarządzania Uniwersytetu Szczecińskiego, 2011)The study deals with the systematization of approaches to the customer lifetime value. The form of appearance of the customer lifetime value drivers in these approaches is used as a criterion. A simple approach is characterized ... -
The Anatomy of Superiority. On Alexey Stakhanov and Michelinstarred Restaurants
(2013-05-15)Paper accepted at the Standing Conference for Management and Organizational Inquiry, sc’moi 2013. -
Customer Analysis And Firm Performance: Empirical Evidence From The Polish Insurance Market
(2015)The paper outlines the outcomes of an empirical investigation of the links between involvement of insurance firms in customer analysis and their financial erformance. The data were collected through a CAWI survey of ... -
Customer Analysis: Does It Help to Improve Firm Performance? Research Results from Polish Insurance Market
(2014)The paper attempts to answer the research question, whether conducting customer analysis improves firm performance. It presents results of research among Polish insurance agents. According to its findings, conducting ... -
Customer Lifetime Value Management and Firm Performance. Empirical Evidence from Polish Insurance Market
(2014)The purpose of this article is to identify the relationship of customer lifetime value management and firm performance by empirical verification of a conceptual model. In the presence of the increasing level of competition ... -
Czym są badania jakościowe?
(Wydawnictwo Naukowe PWN, 2012-11-06) -
Emerging Asian ICT global players: natural born collaborators or stuck with aliens?
(2012-08-21)Researchers studying firm’s strategy have begun to recognize the role of alliances, alliances portfolio and alliances networks in access to the partners resources and it’s impact on a firms‘ performance, industry ... -
Ethnography Learns from Direct Sales
(2013-04-09)By applying the “learning from looking elsewhere” approach we offer recommendations for the advancement of ethnographic practice derived from a study of direct selling distributors. The article is based on a long-term field ... -
Gamification. Critical Approaches
(Faculty of "Artes Liberales", 2015-09-30)From schools, through workplaces, healthcare, travel, and marketing, to everyday leisure activities and even sex, life is becoming more and more gamified. Yet the definition of gamification is still volatile. All the ... -
Grounded Anecdotal Evidence: Understanding Organizational Reality Through Archetypes in Organizational Humorous Tales
(2012-10-30)The traditional academic narrative in social sciences apes the research models of the sciences. It relies on formulating and testing hypotheses, preferably by quantitative measures. Even though qualitative methods have ... -
ICT, digital literacy, digital inclusion and media education in Poland
(Pedagogical University of Cracow, 2019)The chapter presents the conditions related to the use of ICT in the didactic process in Polish schools and the phenomenon of e-inclusion. It contains references to the most up-to-date and relevant resources showing how ... -
Klient jako źródło wartości przedsiębiorstwa
(Oficyna Wydawnicza Szkoły Głównej Handlowej w Warszawie, 2012)W opracowaniu przedstawiono modele wyceny klienta w kontekście ich przydatności w procesie wyceny przedsiębiorstwa. Dokonano analizy ich zgodności z poszczególnymi podejściami do wyceny przedsiębiorstwa i wskazano na te, ... -
Kulturowe aspekty emocji w zarządzaniu
(2013-03-28)Celem tego przeglądowego artykułu jest krytyczna analiza zagadnienia pracy emocjonalnej oraz, przede wszystkim, wskazanie jaki wpływ wywarła ta koncepcja na obszar badań organizacji i zarządzania. Zauważyć można znaczące ... -
Modele wyceny klienta a podejścia do wyceny przedsiębiorstwa
(Instytut Badań Rynku, Konsumpcji i Koniunktur, 2012)In this study models of customers's evaluation have been presented in the context of their usefulness in the process of enterprise valuation. The analysis of their comphance with particular approaches to enterprise valuation ... -
Multi-Method Analysis
(IGI Global, 2015)Multi-Method Analysis (MMA) can be understood as an interdisciplinary approach to the triangulation of research results or deepening of knowledge gained as a result of classical hypotheses testing by means of statistical ... -
Muzea w pogoni za nowoczesnością. O możliwościach wykorzystania etnografii w zarządzaniu i zarządzania w etnografii
(2013-04-09)W artykule tym twierdzę, że muzea przyjęły ułomną strategię unowocześniania, która skupia się przede wszystkim na wykorzystaniu nowych technologii. Na podstawie analizy współczesnych trendów w zarządzaniu prezentuję ... -
Negative impact of emotional labor on a corporate image: The case of Amway Poland
(Kozminski University, 2013)This article analyzes the effect of the emotionality of Polish direct sales representatives on the corporate image of Amway Poland in mainstream media. The findings are based on the interpretative analysis of public discourse ... -
Praktyczne wykorzystanie koncepcji zarządzania wartością klienta. Studium przypadku IBM
(Instytut Badań Rynku, Konsumpcji i Koniunktur, 2011)Koncepcja zarządzania wartością klienta jest coraz częściej wykorzystywana w praktyce gospodarczej. Wyniki prowadzonych badań potwierdziły ścisłe powiązanie wartości klienta z wartością przedsiębiorstwa. Działania marketingowe ... -
Trust, Control, and Formalization in Open-Collaboration Communities: A Qualitative Study of Wikipedia
(2012-10-31)Trust, control and organizational routines are often perceived as key concerns of organization studies. Theoretically, this study presents an investigation into the enactment of interpersonal and institutional trust, ... -
Which authority is competent to decide when a power company is abusing monopolistic power: the President of the UOKiK or the President of the URE? Case comment to the judgement of the Supreme Court of April 2, 2009 – ENION S.A. (Ref. No III SK 36/08).
(Center for Antitrust and Regulatory Studies, 2011)By the decision of July 10, 2006 (No. RKT-42/2006), the President of the Polish Office for Competition and Consumer Protection (hereafter, UOKiK) found that the practice of the Częstochowa Power Company, a branch of ENION ...