Przeglądaj według afiliacji "Lodz University of Technology, Organisation and Management Department, Institute of European Integration and International Marketing"
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Competition Protection and Philip Kotler’s Strategic Recommendations
(Center for Antitrust and Regulatory Studies, 2011)P. Kotler’s recommendations of modern marketing tell managers how to achieve and maintain a dominant market position. Some of the recommended activities may, however, infringe European and Polish competition law. Objections ...