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    • The Impact of the Digital World on Management and Marketing 

      Mazurek, Grzegorz; Tkaczyk, Jolanta; Kaplan, Andreas M.; Kurasiński, Artur; Blasiak, Kevin; Frąckiewicz, Ewa; Małagocka, Karolina; Mielcarz, Paweł; Osiichuk, Dmytro; Wnuczak, Paweł; Prystupa, Kaja; Starostka, Justyna; Constantinescu, Mihaela; Mróz, Bogdan; Plata-Alf, Dagmara; Przegalińska, Aleksandra K.; Zembik, Marta; Hajduk, Grzegorz; Mróz-Gorgoń, Barbara; Szymański, Grzegorz; Ratajczyk, Monika; Redondo Hernandez, Wendy; Tomczyk, Przemysław; Sobocińska, Magdalena; Górska, Anna; Kall, Jacek; Kaufmann, Hans Ruediger; Manarioti, Agapi; Przybylska, Wiktoria; Kowalczuk, Jessica; Kucia, Michał; Mącik, Radosław; Wolny, Robert (Poltext, 2016-10-01)
      The book aims to give an insight into the multifacetedness of changes the Internet – referred to here as the digital world – triggers in both theory and practice of marketing and management. The book has been divided into ...