Przeglądaj według autora "Zhumabaeva, Asel"
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Nation branding – case study of Turkey
Zhumabaeva, Asel; Nurmukhan, Aigerim; Jin, Zhao; Wangmo (Wydział Inżynierii Zarządzania Politechniki Białostockiej, 2019)This paper is aimed to find the perception of Turkey as brand image, to discover the unique features of the country and how to preserve the national history. It is very important that country must have attractive, precise, ...