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dc.contributor.authorMazurek, Grzegorz
dc.contributor.authorTkaczyk, Jolanta
dc.contributor.authorKaplan, Andreas M.
dc.contributor.authorKurasiński, Artur
dc.contributor.authorBlasiak, Kevin
dc.contributor.authorFrąckiewicz, Ewa
dc.contributor.authorMałagocka, Karolina
dc.contributor.authorMielcarz, Paweł
dc.contributor.authorOsiichuk, Dmytro
dc.contributor.authorWnuczak, Paweł
dc.contributor.authorPrystupa, Kaja
dc.contributor.authorStarostka, Justyna
dc.contributor.authorConstantinescu, Mihaela
dc.contributor.authorMróz, Bogdan
dc.contributor.authorPlata-Alf, Dagmara
dc.contributor.authorPrzegalińska, Aleksandra K.
dc.contributor.authorZembik, Marta
dc.contributor.authorHajduk, Grzegorz
dc.contributor.authorMróz-Gorgoń, Barbara
dc.contributor.authorSzymański, Grzegorz
dc.contributor.authorRatajczyk, Monika
dc.contributor.authorRedondo Hernandez, Wendy
dc.contributor.authorTomczyk, Przemysław
dc.contributor.authorSobocińska, Magdalena
dc.contributor.authorGórska, Anna
dc.contributor.authorKall, Jacek
dc.contributor.authorKaufmann, Hans Ruediger
dc.contributor.authorManarioti, Agapi
dc.contributor.authorPrzybylska, Wiktoria
dc.contributor.authorKowalczuk, Jessica
dc.contributor.authorKucia, Michał
dc.contributor.authorMącik, Radosław
dc.contributor.authorWolny, Robert
dc.date.accessioned2016-08-31T06:39:35Z
dc.date.available2016-08-31T06:39:35Z
dc.date.issued2016-10-01
dc.identifier.citationMazurek, G. i Tkaczyk, J. (red.), The Impact of the Digital World on Management and Marketingpl_PL
dc.identifier.issn978-8389437-66-2
dc.identifier.urihttps://depot.ceon.pl/handle/123456789/10248
dc.description.abstractThe book aims to give an insight into the multifacetedness of changes the Internet – referred to here as the digital world – triggers in both theory and practice of marketing and management. The book has been divided into 5 subject areas, i.e. management, strategy, communications, brand, and consumer, all of which act as the main themes of subsequent chapters.en
dc.description.sponsorshipFSS, Norway Grants, EEA Grantspl_PL
dc.language.isoenpl_PL
dc.publisherPoltextpl_PL
dc.rightsCreative Commons Uznanie autorstwa na tych samych warunkach 3.0 Polska
dc.rights.urihttp://creativecommons.org/licenses/by-sa/3.0/pl/legalcode
dc.subjectdigital worlden
dc.subjectmanagementen
dc.subjectmarketingen
dc.titleThe Impact of the Digital World on Management and Marketingen
dc.typeinfo:eu-repo/semantics/bookpl_PL
dc.description.epersonAnna Goryńska
dc.rights.DELETETHISFIELDinfo:eu-repo/semantics/openAccess


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Creative Commons Uznanie autorstwa na tych samych warunkach 3.0 Polska
Except where otherwise noted, this item's license is described as Creative Commons Uznanie autorstwa na tych samych warunkach 3.0 Polska