Modelling the college student choice process via conjoint analysis
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In the article, the conjoint analysis method was applied to the situation in which School Management intends to start new, post high-school form of teaching opportunities. Each new school is described by five variables: duration, work intensity, organization, vocational diploma, and price per month. In this inquiry a sample of 165 high school students from Wrocław were asked to express their preference. The respondents were asked to evaluate the proposed schools by evaluating them on a 100-point scale. In order to estimate the part-worths, and relative importance of each characteristic in the choice proces&, collected data are analysed with conjoint measurement methodology.
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