Parallel Trade in Prescription Medicines in the European Union: The Age of Reason?
Streszczenie
European competition law, uniquely in the world, attributes high importance,
and uses the competition rules, to achieve market integration. In the early
years, EC competition decisions punished manufacturers and resellers who
contractually inhibited parallel traders. Such actions may have rewarded “free
riders” but also helped to create consumer awareness of cross-border shopping
opportunities. However, the case of prescription medicines is different.
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