Activities for the benefit of people with disability in the media space
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Social and information campaigns play a very important role in attitude and opinion shaping. They allow for constructive use of media and public space for the activities dedicated to social inclusion, aid and support of various aspects of participation. It is worth to notice that at present the tendencies to “occupy” the public space by commercial broadcasters and advertising give way to the protection of this space. The activities from the field of social marketing and public information oriented on promoting the right opinions and attitudes such as tolerance, helping others are not only entitled to be present in public spaces but even hold the privilegded status there.
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