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dc.contributor.authorWąsikowska, Barbara
dc.date.accessioned2017-01-16T08:12:03Z
dc.date.available2017-01-16T08:12:03Z
dc.date.issued2013
dc.identifier.citationWąsikowska B.: Contemporary data exploration technologies in marketing, Studia Informatica: Computer Science – Methods, Models, Applications nr 32, 2013 r., s. 137-149.pl_PL
dc.identifier.issn0867-1753
dc.identifier.urihttps://depot.ceon.pl/handle/123456789/11202
dc.description.abstractThe development of research in the area of neuromarketing and functioning of the human brain lets better get to know consumer behavior. The knowledge about the buyer become more accurate, if is developed as a result of an interdisciplinary look at determinants of their activities. The article presents the possible applications of biometric examinations, such as: Functional Magnetic Resonance Imaging (f MRI), Electroencephalography (EEG), Electromyography (EMG), Eye Tracking, in marketing in order to better understand consumer behavior.pl_PL
dc.language.isoenpl_PL
dc.publisherWydawnictwo Naukowe Uniwersytetu Szczecińskiegopl_PL
dc.rightsCreative Commons Uznanie autorstwa 3.0 Polska
dc.rights.urihttp://creativecommons.org/licenses/by/3.0/pl/legalcode
dc.subjectconsumer behaviorpl_PL
dc.subjectbiometricspl_PL
dc.subjectneuromarketingpl_PL
dc.titleContemporary data exploration technologies in marketingpl_PL
dc.typeinfo:eu-repo/semantics/articlepl_PL
dc.contributor.organizationUniwersytet Szczeciński, Wydział Nauk Ekonomicznych i Zarządzaniapl_PL
dc.description.epersonBarbara Wąsikowska
dc.rights.DELETETHISFIELDinfo:eu-repo/semantics/openAccess


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Creative Commons Uznanie autorstwa 3.0 Polska
Except where otherwise noted, this item's license is described as Creative Commons Uznanie autorstwa 3.0 Polska