Grywalizacja debaty publicznej w kampanii wyborczej – w poszukiwaniu nowego paradygmatu komunikacji politycznej
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The discussion about mutual relations between the media and politics in democracy is going on for years. One of the key issues in this debate is the impact of media on political choices and political part icipation of citizens. Last years we are observing signifi cant changes in the ways of presenting content by political actors, especially in the media. New media syst em ecology requires creativity both in political communication creating and analyzing it. One of the interest ing paradigm of this kind of analysis is gamifi cation. Th is article aims is to find out how gamifi cation elements are currently used in the practice of journalism and how the gamified schemes of political broadcast talk have the potential to st rengthen the democratic and civic purposes of journalism. The authors of this art icle are inclined to the idea that convergence between politics and popular culture can have also a positive effect for the implementation of democratic practices and civil society. And gamification creates an interest ing paradigm for underst anding political reality in terms of fun and entert ainment (according to the threat of tabloidization). Observing the dynamics of broadcast journalism it can be seen that even they can be analyzed in terms of gamifi cation mechanisms – the roles adopted by the journalist s and guest s are functional in the logic of the game. Th e prize (viewers’ attention) is evident for both groups, and interactions run more oft en in ways that allow them to gain dominance and ‘win’ the interaction. Th e authors analyze the behavior of journalist s conducting the TV affairs programs through the scheme of roles taken in the game (according to Richard Bart le typology: achievers, explorers, socializers, killers). The test is made using quantitative and qualitative measures.
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