Dyskurs audycji publicystycznych w kampanii eurowyborczej 2014 roku – stacje ogólnopolskie a regionalne stacje kablowe

Abstract

Th e aim of this st udy was to examine the quality of Polish public debate on the European Elections: in other words, how current affairs TV programmes (both national and local) tried to explain the complexity of issues concerning the European Union and the essence of the functioning of the European Parliament to the average viewer-voter. In the st udy, the methodology of qualitative and quantitative content analysis were implemented. Th e art icle presents the results of a st udy of the behaviours of journalist s as host s of current affairs programs during election campaign, but also on the phenomenon of thematization and st ructure of the guest s invited. Th e st udy determined that journalist s who host ed the broadcast s of the nationwide television failed in their role as guides to the complicated political realities of the Euro elections campaign. Journalist ic practices described in the art icle push political discourse towards theatricality and carnival-like qualities, but fail to improve the voters’ level of knowledge of political processes and hence fail to engage them into shaping these processes. On the other hand, journalist s of local TV st ations usually presented good quality of workshop and led the discussion in a calm, factual, honest way, giving guest s the chance to express themselves. Th ey took the role of a neutral moderator, they do not asp ire to the role of st ar and not impose his personality on guest s, not obscuring the topics covered in the program. Th ey were st rongly focused on the quest ion of information, facts, data, knowledge, concrete plans and commitments, asking about it much more oft en than journalist s at the national TV, resulting in the receipt on a more subst antive impression of the debate.