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dc.contributor.authorKrzyworzeka, Paweł
dc.identifier.citationPawel Krzyworzeka. "Negative impact of emotional labor on a corporate image: The case of Amway Poland" Kozminski Working Papers Series 01-2013 (2013): 1-15.en
dc.description.abstractThis article analyzes the effect of the emotionality of Polish direct sales representatives on the corporate image of Amway Poland in mainstream media. The findings are based on the interpretative analysis of public discourse on multi-level marketing in Poland. The article concludes that business practitioners that are willing to apply some forms of emotion management in a different country should be especially sensitive to its prevailing forms of emotionality. Learning which behavior is and is not acceptable in a society could be accomplished by conducting analysis of its public discourse.en
dc.publisherKozminski Universityen
dc.rightsDozwolony użytek
dc.subjectorganizational anthropologyen
dc.subjectbusiness ethnographyen
dc.subjectmulti-level marketingen
dc.subjectemotional laboren
dc.subjectemotions in managementen
dc.titleNegative impact of emotional labor on a corporate image: The case of Amway Polanden
dc.contributor.organizationKozminski Universityen
dc.description.epersonPawel Krzyworzeka

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Dozwolony użytek
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