Gender differences in using Facebook—preliminary analysis
Oglądaj/ Otwórz
Data
2017Autor
Biernatowska, Adriana
Balcerowska, Julia Maria
Bereznowski, Piotr
Metadane
Pokaż pełny rekordStreszczenie
The aim of the study was to examine gender differences in styles of using Facebook in
order to see what motivates males and females when using social media. Different styles of using
Facebook were proposed: Facebook as an integral part of life, Celebrities of Facebook, Gamers,
Aware self-presenters, Fanpage members and Information seekers. Gamers do not differentiate
Facebook users therefore it was not used in analysis. Previous studies showed that women more
frequently than men spend more time than they intended on Facebook, sometimes feel addicted
to Facebook, post public messages, post photographs, write private messages, use Facebook to
follow the agenda and as a teaching resource. On the other hand men are more likely to use social
media and Internet to dating purposes, make new friends, play games, discuss and learn about
events. The sample consisted of 433 students (262 females, 171 males). The mean age of sample
was M = 20.98 (SD = 2.64) Valid and reliable psychometric tools were applied. Hypotheses were
partially confirmed. Females’ subjective time spending on Facebook was higher than males’.
Females were more likely to treat Facebook as integral part of life, to be aware selfpresenters
and information seekers than males. Moreover, number of Facebook friends showed
considerable trend toward significance in favor of females. There were no gender differences
observed in terms of time spending on Facebook, being celebrity of Facebook or being fanpage
member. The results showed that gender is significant variable in terms of using Facebook. The
potential role of personality should be investigated in future studies.
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