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dc.contributor.authorGamian-Wilk, Malgorzata
dc.identifier.citationGamian-Wilk, M. (2007). On applying the knowledge on social influence techniques. Polish Journal of Applied Psychology, 5, 37-47.en
dc.description.abstractThe article contains a review of studies on sequential social influence techniques. A great body of research has proved that the foot-in-the-door, door-in-the-face and low-ball techniques are effective tools for marketing and charity uses. On the other hand, there is also data showing some limitations in the practice of these strategies. The possible reasons for both successes and failures in implementing social influence techniques in practice are discussed.en
dc.publisherUniversity of Wrocław Institute of Psychology, De Gruyter Polanden
dc.rightsDozwolony użytek
dc.subjectlow-ball techniqueen
dc.subjectsocial influence techniquesen
dc.subjectsocial influenceen
dc.titleOn applying the knowledge on social influence techniquesen
dc.contributor.organizationUniversity of Lower Silesiaen
dc.description.epersonMałgorzata Gamian-Wilk

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Dozwolony użytek
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