Mind Maps in Elearning Course Development
Streszczenie
The paper describes the development life cycle of an eLearning course
called The Internet marketing. The issue of the Internet marketing is extensive and
complex. Some of its areas are design, development and editing of business
websites, search engine optimization (SEO), social media marketing, mobile
marketing, e-business, e-commerce and e-shopping and also marketing research
and analyses. Partial components of the Internet marketing are interconnected. We
use mind maps in the course design. They represent not only partial areas and
elements of the Internet marketing but also semantic links between them. The
eLearning course is especially intended for small and medium enterprises. Owners
and managers of these companies appreciate the opportunity of distance learning.
The Kirkpatrick's four-level evaluation model was used for the quality assessment of
the eLearning course of the Internet marketing. Above all, the participants greatly
appreciated the use of mind maps that help them understand the complicated
structure of the Internet marketing.
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