Consumer’s awareness: actions targeted at a respectful treatment of women in advertising in Poland

dc.contributor.author	Kozłowska, Anna
dc.date.accessioned	2013-05-04T18:57:30Z
dc.date.available	2013-05-04T18:57:30Z
dc.date.issued	2008
dc.identifier.citation	A. Kozłowska, Consumer’s awareness: actions targeted at a respectful treatment of women in advertising in Poland, "Women and Business" 2008, no 1-4.	en
dc.identifier.uri	http://depot.ceon.pl/handle/123456789/1667
dc.description.abstract	The paper presents the fi rst attempts at the Polish consumers’ dialogue with enterprises concerning a particular social issue which is violating dignity and discrimination against women in advertising. One of the main tools that the consumers may use in this area is the already mentioned possibility to make a complain to the organization dealing in protection of consumer’s rights.	en
dc.language.iso	en	en
dc.publisher	SGH	en
dc.rights	Creative Commons Uznanie autorstwa 3.0 Polska	pl_PL
dc.rights.uri	http://creativecommons.org/licenses/by/3.0/pl/legalcode
dc.subject	konsument	pl
dc.subject	CSR	en
dc.subject	reklama	pl
dc.subject	kobieta
dc.title	Consumer’s awareness: actions targeted at a respectful treatment of women in advertising in Poland	en
dc.title.alternative	Świadomość konsumencka : działania na rzecz godnego traktowania kobiet w reklamie w Polsce	en
dc.type	info:eu-repo/semantics/article	en
dc.contributor.organization	Szkoła Główna Handlowa	en
dc.description.eperson	Anna Kozłowska
dc.rights.DELETETHISFIELD	info:eu-repo/semantics/openAccess

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