Management of Organization in the Age of Globalization

Abstract

We are witnesses to deep transformations which touch nearly all aspects of life. The fast pace of changes, and especially technological advancement, has never been so visible. The world is becoming global and organizations which function in such reality are facing new challenges. Not only competitive environment is changing but also market and the needs of market participants. These processes also influence organization management. Knowledge is never indifferent to changes. Thus new trends in management have also been reflected in this publication. The role of knowledge, information, communication and the latest IT and technological solutions cannot be overestimated. What would the contemporary world be like without knowledge, without drawing conclusions from history, and last but not least, without skillful and effective organization management? What would our social life be like without reflection and analysis, without resourcefulness, go-getting energy and readiness to take risk? The above and many more questions put by contemporary managers constitute challenges which are faced up by the authors of this publication. We aspire to change surrounding reality. Yet, can we change outdated management models without relevant knowledge? The authors take the view that without recognizing the latest solutions we cannot consciously and effectively carry out transformations in management of organization and its environment. This publication offers both well-tried models and innovative solutions in the field of contemporary organization management. The latest literature on the subject, which the authors used as reference materials, confirms multidimensionality of the issue and certain weaknesses in general theory. How to manage knowledge in a modern organization? What actions should be taken to gain effective advantage over competitors? How to build marketing strategy and put it into practice so that it is effective? How to manage innovations in organization? And finally how to communicate easily, quickly and cheaply in the modern market? 6 Knowledge Management in 21st Century Organization The authors of respective chapters answer the above and other questions that managers ask every day. They describe modern management based on the latest theories, market segments, spheres of social life and own experience. They also indicate other, less known areas of management which will hopefully constitute basis for subsequent publications. Management of Organization in the Age of Globalization is a compendium of information which in the authors’ opinion will provide readers with valuable tips and become an inspiration to other researchers. We would like to thank all authors who contributed to the final shape of this monograph. Mirosław K. Szpakowski Barbara M. Kolbus