A change in the form of content production and distribution among the publishers of Polish daily newspapers and magazines of opinion – as a result of media convergence

Abstract

Media convergence is a multidimensional process that has been the subject of interest for media researchers since the beginning of 1980s, when the digital processing of signals started. This article concentrates mainly on media message distribution (technological convergence) by selected Polish publishers of the press (divided into two segments: daily newspapers and magazines of opinion). One of the results of industry convergence is the merger of editorial teams (mainly newsrooms) of the print edition and the website, by which the former linear editorial staffs are transformed into one organized information-generating team. The article winds up with considerations of the extent to which Polish print media publishers depend on modern technologies, as well as the optionality offered by digital forms of content distribution as compared to the traditional (print) forms.