Regional segmentation base for enterprises entering foreign markets
| dc.contributor.author | Sobczak, Elżbieta | |
| dc.date.accessioned | 2021-02-15T14:29:04Z | |
| dc.date.available | 2021-02-15T14:29:04Z | |
| dc.date.issued | 2005 | |
| dc.identifier.citation | Sobczak E. (2005). Regional segmentation base for enterprises entering foreign markets. W: Social and Economic Development and Regional Politics in Usti Region in Years 2000-2004 (First Election Period of Regional Executive Bodies). Proceedings of the 5th International Conference, red. Miloslav Šašek, Uniwersytet J.E. Purkynego, Usti n/Łabą 2005, s. 80-87. ISBN 80-7044-687-0 | en |
| dc.identifier.isbn | 80-7044-687-0 | |
| dc.identifier.uri | https://depot.ceon.pl/handle/123456789/19662 | |
| dc.description.abstract | An objective of the hereby study focuses on the suggestion to adopt means-end chains concept for the needs of regional segmentation. Possible scopes of international market segmentation were presented, considering regional segmentation and conditions for its application. There were also characterized these attributes of regions which define their competitiveness and are at present of major importance for enterprises carrying out foreign expansion. | en |
| dc.language.iso | en | |
| dc.publisher | Faculty of Social and Economic Studies, Jan Evangelista Purkyně University | en |
| dc.rights | Uznanie autorstwa-Użycie niekomercyjne-Bez utworów zależnych 3.0 Polska | * |
| dc.rights.uri | http://creativecommons.org/licenses/by-nc-nd/3.0/pl/ | * |
| dc.subject | foreign market segmentation | en |
| dc.subject | regional segmentation | en |
| dc.subject | means-end chains concept | en |
| dc.subject | regions' competitiveness | en |
| dc.title | Regional segmentation base for enterprises entering foreign markets | en |
| dc.type | conferenceObject | en |
| dc.contributor.organization | Wroclaw University of Economics and Business | en |
| dc.contributor.organization | Uniwersytet Ekonomiczny we Wrocławiu | en |
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