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dc.contributor.authorWalesiak, Marek
dc.description.abstractThe paper presents methodological aspects of conjoint measurement and applications or the method in marketing data analysis. In the final part of the paper a numerical example or metric conjoint analysis is discussed. We consider a situation in which a manufacturer or steel-belted replacement tires is interested in measuring consumers' trade-offs among the four attributes.en
dc.publisherWydawnictwo Uniwersytetu Ekonomicznego we Wrocławiupl
dc.rightsDozwolony użytek
dc.subjectanaliza danychpl
dc.subjectbadania marketingowepl
dc.subjectconjoint analysisen
dc.titleConjoint measurement w analizie danych marketingowychpl
dc.title.alternativeConjoint Measurement in Marketing Data Analysisen
dc.contributor.organizationUniwersytet Ekonomiczny we Wrocławiupl
dc.description.epersonMarek Walesiak

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Dozwolony użytek
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