dc.contributor.author | Żukowska, Joanna | |
dc.contributor.author | Pindelski, Mikołaj | |
dc.date.accessioned | 2013-07-29T08:32:26Z | |
dc.date.available | 2013-07-29T08:32:26Z | |
dc.date.issued | 2010 | |
dc.identifier.uri | https://depot.ceon.pl/handle/123456789/2150 | |
dc.description.abstract | Drawing and attracting the consumer attention is one of the biggest issues of modern marketing . This is the reason why they are looking for innovative forms of marketing. Papers presents the solutions and take special attention on metaphors in marketing. | en |
dc.publisher | Universita, Zilina | |
dc.rights | Creative Commons Uznanie autorstwa 3.0 Polska | pl_PL |
dc.rights.uri | http://creativecommons.org/licenses/by/3.0/pl/legalcode | |
dc.subject | marketeers | en |
dc.subject | consumer | en |
dc.subject | metaphors | en |
dc.subject | marketing | en |
dc.title | Modern Marketing | en |
dc.type | info:eu-repo/semantics/article | |
dc.contributor.organization | Szkoła Główna Handlowa | |
dc.description.eperson | Joanna Żukowska | |
dc.rights.DELETETHISFIELD | info:eu-repo/semantics/openAccess | |