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dc.contributor.authorŻukowska, Joanna
dc.date.accessioned2013-07-29T08:38:07Z
dc.date.available2013-07-29T08:38:07Z
dc.date.issued2011
dc.identifier.urihttps://depot.ceon.pl/handle/123456789/2153
dc.description.abstractThe purpose of the paper is to present the issues related to category management. It includes the overview of category management definitions and the correct process of exercising it. Moreover, attention is paid to the advantages of brand management, the benefits the supplier and retailer may obtain in this way. The risk element related to this topics is also presented herein.en
dc.language.isoenen
dc.publisherUE Krakówen
dc.rightsCreative Commons Uznanie autorstwa 3.0 Polskapl_PL
dc.rights.urihttp://creativecommons.org/licenses/by/3.0/pl/legalcode
dc.subjectmerchandisingen
dc.subjectmanagementen
dc.subjectcategoryen
dc.subjectproducten
dc.titleProduct Category Management Issuesen
dc.typeinfo:eu-repo/semantics/articleen
dc.contributor.organizationSzkoła Główna Handlowaen
dc.description.epersonJoanna Żukowska
dc.rights.DELETETHISFIELDinfo:eu-repo/semantics/openAccess


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Creative Commons Uznanie autorstwa 3.0 Polska
Except where otherwise noted, this item's license is described as Creative Commons Uznanie autorstwa 3.0 Polska