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dc.contributor.authorŻukowska, Joanna
dc.contributor.authorPindelski, Mikołaj
dc.description.abstractAnalyzing the aspect of competitiveness, the approach to it may be bi-polar. On the one hand, the object of interest is the competitiveness of entities in the meaning of enterprises. This is grasped in a more microeconomic way. On the other hand, however, a more global approach to competitiveness is encountered, considering the competition of a country. However, a country’s competitiveness often represents the catalyst of competitive advantage of a single enterprise. Therefore, this paper will concern the competition ele-ments, both in the macro and micro sphere. A case of a global corporation’s competition will also be presented.en
dc.publisherPolitechnika Łódzkaen
dc.rightsCreative Commons Uznanie autorstwa 3.0 Polskapl_PL
dc.subjectglobal marketen
dc.titleFactors Determining the Competitiveness of Entities on Global Marketen
dc.contributor.organizationSzkoła Główna Handlowaen
dc.description.epersonJoanna Żukowska

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Creative Commons Uznanie autorstwa 3.0 Polska
Except where otherwise noted, this item's license is described as Creative Commons Uznanie autorstwa 3.0 Polska