dc.contributor.author | Żukowska, Joanna | |
dc.contributor.author | Pindelski, Mikołaj | |
dc.date.accessioned | 2013-07-29T08:59:55Z | |
dc.date.available | 2013-07-29T08:59:55Z | |
dc.date.issued | 2011 | |
dc.identifier.uri | https://depot.ceon.pl/handle/123456789/2160 | |
dc.description.abstract | Companies start their business concentrating on the market of the of their closest vicinity. Along with the growth of the enterprise activity on a given market and its saturation with their products, such companies ex-pand the reach of their territory and enter new markets in order to avoid stagnation. The expansion is of local nature at first and subsequently as-sumes the form of regional activity, to offer its products all over the coun-try in the end. For numerous companies this is the final stage of expan-sion, however, some of them do not stop at winning the domestic market, but start to offer their services overseas. Entities whose services or prod-ucts are available almost all over the world are called global companies. Such enterprises must approach the strategy of development, growth and competition in a different way. This paper discusses such issues, present-ing the case study of Google’s strategy. | en |
dc.language.iso | en | en |
dc.publisher | Wydawnictwo Uniwersytet Ekonomiczny w Katowicach | en |
dc.rights | Creative Commons Uznanie autorstwa 3.0 Polska | pl_PL |
dc.rights.uri | http://creativecommons.org/licenses/by/3.0/pl/legalcode | |
dc.subject | company | en |
dc.subject | case study | en |
dc.subject | strategies | en |
dc.subject | growth | en |
dc.title | Growth Strategies – Case Study | en |
dc.type | info:eu-repo/semantics/article | en |
dc.contributor.organization | Szkoła Główna Handlowa | en |
dc.description.eperson | Joanna Żukowska | |
dc.rights.DELETETHISFIELD | info:eu-repo/semantics/openAccess | |