The author attempts to apply an anthropological theory of heroship to analyze
selected press narrations about the polish ski jumper – Adam Małysz. To find
archaic patterns shaping the contemporary mythology, the author juxtapose relations about sportsman’s successes and archetypical images of heroes. This
kind of comparison shows surprising analogies between the cultural image of
Adam Małysz and the archaic paradigm of an epic warrior, who continuously search for new challenges increasing his fame.