Kształtowanie strategii przedsiebiorstwa rodzinnego w korelacji do oczekiwań interesariuszy wewnetrznych i zewnetrznych
Streszczenie
The stakeholders’ involvement can bring an organisation many advantages, but it is also a
great challenge and commitment for the future. Once gained trust should be taken care of. The
neglect of taken commitments risks not only losing the interest and the support of exterior and
interior partners, but the most important risk is losing reputation. Fully applying the rules of a
theory connected with creating social responsibility of business can be for the family
companies a challenge too hard to fulfill in a structural and organisational field. But it must
be stated that the identification of key customers, setting the expectations and integrating with
their main strategy aims of the company can not only strengthen the identification of these
groups with the company, but finally also increase the level of commitment in the fulfillment
of company’s visual activities. Additionally, taking into consideration the exeptional
complexity of family companies, it seems that identifying different points of view and
different levels of motivation to action can influence the increased mutual understanding and
the improvement of relationships both inside the organisation and with the surrounding. This
result is worth the necessary commitment.