Destination Management Organization and Creating the Quality of Tourist Product of a Region

Abstract

In the era of increasing competitiveness on a tourism market and the continuing battle for customers between particular tourist regions of the world, Europe, and the country, there is constant search for methods and ways to achieve a competitive advantage in a given market takes place. Many entrepreneurs also come to the conclusion that the mere price competition and the use of the latest methods of promotion are not sufficient. The present tourist is more and more educated and demanding. He expects that the services, which he pays for, fully satisfy his requirements. Therefore, in tourism the quality of provided services is becoming increasingly important. The article presents the activities which can be taken by the Destination Management Organization (DMO) to shape effectively the quality of the tourism product of the whole region.