The Implementation Of Loyalty Forecast Model In Identifying Key Clients Of An Enterprise

Michalska-Dudek, Izabela

dc.contributor.author	Michalska-Dudek, Izabela
dc.date.accessioned	2014-01-02T10:02:01Z
dc.date.available	2014-01-02T10:02:01Z
dc.date.issued	2013
dc.identifier.citation	Michalska-Dudek I., The Implementation Of Loyalty Forecast Model In Identifying Key Clients Of An Enterprise, "University of Szczecin Scientific Journal No 780 Service Management vol. 11", 2013, pp. 35-51	en
dc.identifier.issn	1640-6818
dc.identifier.issn	1898-0511
dc.identifier.uri	https://depot.ceon.pl/handle/123456789/3089
dc.description.abstract	The hereby paper discusses the concept of clients’ loyalty probability forecast model, which may be used in the process of establishing an optimum portfolio of clients by means of identifying and selecting key clients of an enterprise. The verification of sug-gested model correctness in the process of consumer loyalty establishment will be per-formed based on a selected Polish travel office operations.	en
dc.language.iso	en	en
dc.publisher	SZCZECIN UNIVERSITY PRESS	en
dc.rights	Creative Commons Uznanie autorstwa 3.0 Polska	pl_PL
dc.rights.uri	http://creativecommons.org/licenses/by/3.0/pl/legalcode
dc.subject	verification of clients loyalty forecast model accuracy based on empirical data from selected tourism organizer.	en
dc.subject	model of clients loyalty forecast	en
dc.subject	MLP neural network method	en
dc.subject	key client	en
dc.subject	clients portfolio	en
dc.title	The Implementation Of Loyalty Forecast Model In Identifying Key Clients Of An Enterprise	en
dc.type	info:eu-repo/semantics/article	en
dc.description.eperson	Izabela Michalska-Dudek
dc.rights.DELETETHISFIELD	info:eu-repo/semantics/openAccess