Cooperation and Competitiveness of a Tourism Area
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The current tourism market is a highly competitive market. To effectively compete in this market with other tourist areas it is necessary to focus on developing appropriate methods for efficient management of tourist reception areas. It appears that the management in tourism destinations and tourist regions should be based on the public - private partnership model and on cooperation of businessmen in creating a regional tourism product. Only such cooperation can lead to gaining the effect of synergy in the tourist market. The synergy effect, however, will increase the competitiveness of destinations on the tourist market. The aim of this paper is an indication of the benefits of tourism subjects cooperation as an act contributing to the improvement of the competitiveness of the tourist reception area.
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