Show simple item record

dc.contributor.authorWeiss, Elżbieta
dc.contributor.authorBitkowska, Agnieszka
dc.date.accessioned2014-02-24T15:57:43Z
dc.date.available2014-02-24T15:57:43Z
dc.date.issued2013
dc.identifier.isbn978-605-5343-80-4
dc.identifier.urihttps://depot.ceon.pl/handle/123456789/3480
dc.description.abstractThe chapter reference aims at the important and current issue of Polish consumers attitudes towards Corporate Social Responsibility-CSR. The essence of the article is to present the created order of priority of the company actions from a consumer perspective, defining actions that most consumers appreciate and expect, and the actions that they condemn or do not appreciate but the main objective is to present the results of the authors' research conducted in 2009 among Polish consumers. In the article the authors have verified the thesis that consumer attitudes towards corporate social responsibility are positive and consumers have little knowledge on CSR. Article includes a review of the literature, the conditions for implementation of the research and conclusions from the analysis of the results, because the theme of corporate social responsibility is currently being promoted and implemented in Poland and the application of this concept in business management raises great interest. The article is a response to social demand on scientific considerations and practical solutions to this issue in the realities of the Polish market and shows the processes taking place between attitude and behavior of the consumer.en
dc.language.isoenen
dc.publisherSavaş Kitap ve Yayınevien
dc.rightsDozwolony użytek
dc.subjectconsumer awarenessen
dc.subjectconsumer behavioren
dc.subjectsocial responsibility of businessen
dc.titleCompany Social Responsibility as Modern Management Concepten
dc.typeinfo:eu-repo/semantics/articleen
dc.description.epersonStanisław Borkowski


Files in this item

Thumbnail

This item appears in the following Collection(s)

Show simple item record

Dozwolony użytek
Using this material is possible in accordance with the relevant provisions of fair use or other exceptions provided by law. Other use requires the consent of the holder.