Recruitment of Generation Y Employees by Means of Social Networks

Abstract

In this chapter the authors deal with the latest trends in the process of employees´ recruitment based on application of possibilities provided by the modern informative and communication technologies (ICT). ICT substantially change the shape of world people were accustomed to. Due to their massive development different areas of lives, e.g. personnel work and employees´ recruitment get an impersonal or virtual form. ICT mostly influence the way of life of younger generations (i.e. Y generation or Millennials generation) since they grew up in mutual connection with them and consider them as a natural part of their personal and working life. The authors use the secondary data of Statistical Office of the Slovak Republic concerning ICT utilization in Slovak households and the results of analysis of Institute for Public Affairs concerning the social networks in Slovakia. The authors use primary research to identify the relation of Y generation towards ICT modern mediums. They point out possibilities to address potential employers from this generation by companies by means of social networks they prefer.