The lighting designer and new technologies: Lighting for enhancing business in shops & restaurants – The Do’s & Don’ts of retail lighting
Zielinska, Karolina M.
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This paper addresses issues of successful retail lighting schemes to make the reader familiar with the Do’s & Don’ts. It also looks into the details of designing lighting particularly for window displays, external shop signage and outdoor terraces of restaurants. A holistic approach for retail lighting is presented with case studies of ‘good’ and ‘bad’ lighting solutions, mostly from Europe, to underline the impacts of lighting on the retail business in the respective countries.
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