Franchising in the Banking Sector: the Role of Franchisee
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Franchising is a known form of network cooperation. It has been broadly described in terms of the relationship between the franchisee and the franchisor. These relationships are considered as standard not only between the franchisor and franchisee but also as a foundations of network operating in concerned sectors. Interesting question, therefore, switches the development of this network of cooperation between organizations in the service sectors focused on direct customer contact. It follows from this assumption, that it might be implemented activities that will demonstrate a certain level of uniqueness for a client. In this context, the question arises about the role of the franchisee in the network. In this article, this problem will be embedded in franchise networks in the Polish banking sector. The reason for this choice is a dynamic development of banking institutions operating on a franchise basis in Poland in recent years, which testifies to their market success.
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